Product Showcase

CrossTrac Equipment: Growth and Change

2025 has been a year of growth and transition for CrossTrac Equipment, with record year-to-date sales, the planned introduction of some new product lines, the return of the company’s co-founder Dan Linsmeyer, and the expansion of our service team and offerings.

As a full-service dealer of forestry and construction equipment, CrossTrac strives to offer the highest quality products and superlative service to its customers across the Lakes States and New England. CrossTrac’s mission is to be the go-to service provider for the forest products and adjacent industries and the foremost expert in forestry machinery and equipment. The products we offer and support and the services we provide are tailored to the modern operator who requires efficiency, responsiveness, and reliability.

TimberPro & Komatsu: A Planned Transition

For many years, CrossTrac was the dealer for TimberPro machinery and parts in Wisconsin, servicing forestry and land-clearing customers within the state as well as large operators with national footprints. In mid-2023, when CrossTrac was transferred to its current ownership group, the company agreed that in exchange for immediately securing TimberPro and Komatsu territory in lower Michigan it would begin a 2-year transition to release TimberPro territory in Wisconsin. That transition has been completed and as of July 1, 2025, CrossTrac’s home territory for forestry customers is now lower Michigan. This change means that Komatsu and TimberPro are combined under one dealership in each location.

We are disappointed to lose this Wisconsin forestry territory, but we are very excited to grow the Komatsu and TimberPro brands in lower Michigan.

Rottne Forest:  70 Years of Swedish Innovation 

The Rottne H21D harvester at work

For over a decade, CrossTrac has proudly offered and supported products by Rottne, a Swedish manufacturer of rubber-tired cut-to-length forestry equipment. Founded in 1955, Rottne was instrumental in the development of mechanized cut-to-length forestry, manufacturing best-in-class wheeled harvesters and foresters with unmatched speed, power, and versatility.

CrossTrac sells and supports Rottne wheeled machines across the Lake States and Northeast. This includes the H21, the largest wheeled harvester in its fleet, and three sizes of eight-wheeled foresters: the F15, the F18, and the F20.

In 2025, CrossTrac sold the first Rottne F20 forwarder into the U.S. market. A robust and powerful forwarder with a full 20-ton capacity, the F20 is built for safe and efficient long-distance transport. The F20’s balanced bogies and large, wide wheels provide excellent flotation capacity, smooth travel, and gentle treatment of the landscape.

Supporting Disaster Cleanup

When storms devastated the Carolinas and eastern seaboard in 2024 with torrential rainfall and heavy winds, teams of skilled heavy equipment operators from all over the country descended on the region to clear hazards, open roads and waterways, and clean up the massive amounts of debris created by widespread flooding and hurricane-force winds.

Many of CrossTrac’s customers participated in this storm cleanup, sending fleets of heavy machinery and skilled operators to the region to aid in the recovery. Forwarders and heavy excavators pivoted away from timber harvesting and were used to clear woody refuse and other displaced objects from streambeds and roadways, showcasing the versatility and durability of modern forest machinery and equipment.

A TimberPro 830D at work clearing refuse in western North Carolina, April 2025

Operators worked in the mountain communities of the Carolinas for months, putting hundreds of hours of hard use on machines. As machine hours piled up, required service and maintenance work accumulated, and operators could not afford to have their machines down for extended periods. Given the remoteness of the region and travel difficulties posed by damaged infrastructure, it became increasingly difficult for these operators to source needed parts and service.

To answer this call, CrossTrac sent service trucks and teams of technicians from its Wisconsin and Michigan locations into the region throughout April and May, delivering much needed service, parts, and supplies to machine operators. Through these efforts, CrossTrac was able to keep operators up-and-running and ensure the relief work continued with minimal interruption.

As unpredictable weather and destructive natural disasters continue to threaten many regions of the U.S., CrossTrac remains committed to servicing and supporting those disaster relief and storm cleanup operators.

Dan Linsmeyer comes back to CrossTrac

CrossTrac is delighted to announce that Dan Linsmeyer has joined the company as co-President.  Dan brings 35 years of experience in welding, hydraulics, and heavy equipment mechanical and electrical systems. After several years as a mechanic, welder, and fabricator, Dan worked at Ponsse in field service and support in the early 2000s. He then started his own business, which eventually became Pioneer Equipment, the predecessor to CrossTrac. Dan co-owned Pioneer Equipment from 2009 to 2017. Most recently, Dan has been at Ponsse as a trainer and technical support specialist. Dan's passion is developing people and helping organizations succeed through teamwork.

New and Long-time Product Offerings at the Escanaba Show

At the Escanaba show, we are displaying the brands that CrossTrac has supported for many years: Rottne, Barko, TimberPro, Komatsu, LiuGong, JP Skidmore, SP, and JP Skidmore.  We also expect to display and announce at least one new product line for our Wisconsin market.  Please stop by to hear the news!